We all know that Akshay Tritiya is just around the corner. In just a couple of days, the entire nation will celebrate the auspicious day, which is marked by Hindus and Jains as the day to perform ceremonies that bring in prosperity, luck, and wealth. In many parts of the country, Akshay Tritiya is a celebration observed by the purchase of new clothes and jewellery, house warming ceremonies, as well as wedding functions. Even the act of selfless donation in the form of food, clothes, and other essential items are given prominent importance as they are believed to bring in fruitful blessing back to the donor.
The Story of Akshay Tritiya
Many folktales and folklore stories have reached the ears of Indian regarding Akshay Tritiya and its significance. Celebrated on the 3rd day of Shukla Paskha in the month of Vaishakh in Hindu calendar, Akshay Tritiya tradition calls for bathing in Ganga, worshipping Lord Vishnu, and donating food, clothes, and much more to priests and Brahmins.
While there are numerous reasons behind celebrating this auspicious day, one of many is the incarnation of Lord Vishnu as Parasurama. But that is not all. Many also believe that Akshay Tritiya was the day when Satya Yuga came to an end, and Treta Yuga commenced. In another story, Akshay Tritiya is also the day when Veda Vyasa began his journey of telling the epic Mahabharat with the help of Lord Ganesha himself.
Overall, Akshay Tritiya is regarded as the best muhurutam or day to indulge in donations, buy new clothes and jewellery, and pray to Lakshmi-Narayan for luck, happiness, prosperity, and wealth.
Significance of Buying Gold Jewellery on Akshay Tritiya
One of the reasons behind buying gold on Akshay Tritiya is hidden in the word’s meaning. Akshay means ‘never diminishing’, which, when connected with gold, translates into never diminishing wealth and endless prosperity. It is the belief that shopping for jewellery, especially on this auspicious day brings an immense amount of prosperity and wealth to the family and their coming generation.
In yet another reason, as gold stands as a symbol of security, risk diversification, and wise investment, purchasing gold on Akshay Tritiya is linked to calculated financing in the right direction. And in India, gold is one of the major precious metals that is considered as the best investment in every household. In a true manner, gold acts a hedge fund against any inflation that is every-growing.
However, given the current situation of the globe, buying gold might not surface as an essential or even wise decision. But, we are here to inform and guide you why you must still continue your tradition to buy gold this Akshay Tritiya and go digital while doing so.
Should You Buy Gold this Akshay Tritiya?
We all know that the globe is venturing through uncertain time, and coronavirus has brought every countries’ financial situation to its knees. Nonetheless, you must not resist the temptation to buy gold this Akshay Tritiya as it will deliver long-term returns at a moderate, flatline rates and even perform well in such uncertain times. If you go by the word of experts, with so much liquidity injected by the US federation and the forecasts of shrinking global growth, gold is likely to remain an attractive investment asset for the middle-class.
This Akshay Tritiya, Go Digital
Coming back to buying gold, these deadly times have emerged as a boon for e-commerce jewellery retailers and stores to tap into the unexplored online market of consumers. Currently, many people will avoid stepping out of their house and would prefer shopping for gold coins, jewellery, and bricks from the comfort and safety of their sofa. This is where the ‘Go Digital’ aspect kicks in.
Many online stores and jewellery retailers are turning toward creative marketing to get the customers to buy gold online to ensure that all the safety and social distancing norms are strictly followed. But we know that shopping for gold online and digitally comes with its fair share of challenges.
Here are a few of the things that you must take care of while exploring the online options to buy gold:
Always be extra cautious of the offerings and authenticity of the gold available on the retailers’ e-commerce website. Check if they are providing certified documents to prove the originality of their gold products.
Ensure to check out the gold price of the day when you’re placing the order. If there is a discount on the gold jewellery you’re buying, then calculate the final price based on the gold price, offered a discount, and the weight of the jewellery.
Do not give in to fraud advertisements and false promises by any retailer. Research about the online shop’s credibility, customer reviews, and recommendations before finalizing the product.
Just before you do the final click to pay the money, check all the information available on the final page; the delivery date and price, gold weight, final cart amount, certified and authenticity document, their exchange/return policy, and other additional options offered by the seller.
Lastly, do not settle, ever. Akshay Tritiya is the day associated with wealth and prosperity, which means that all the e-commerce and online gold and diamond jewellery stores are working round the clock to attract an audience in such a financially uncertain time. Check out the offers, discounts, and other opportunities available online before finalizing the online gold jewellery retailer.
We wish you a happy Akshay Tritiya and pray for your safety. #StayHomeStaySafe
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